Now that you know a little bit about the history of advertising video games, the next step is knowing how to advertise them, because when it comes to advertising games you would need to know a knowledgeable basis of not just marketing, but also video games in general.
Taking a Marketing program at any college or university is a good way to start off from learning how to market. According to an article, the most convenient and important method that marketers use is Market Segmentation, as it can help you better understand the target market. Even though its simple, it really helps learning from a group when your dividing it from certain subgroups that can range from things such as race, age, gender to other factors like their lifestyle. I recommend this method when it comes knowing the basis of marketing as its important to know your audience, especially for people that play games since they can be pretty diverse.
Once you get the important step of knowing how to market, the next thing I want to emphasize from the beginning of this blog post is knowing about video games. It may seem weird that knowing just the basis of marketing is not enough, but it’s really important that you have a knowledgeable understanding of video games in general. I mean what’s good of properly marketing a game when you don’t even know what they are or if you even played a video game before? It doesn’t have to be regularly, but it’s important that you at least played one video game before, since it can come in handy with your marketing skills if you experienced the same kind of thing that your market has.
Now that those important things are out of the way, your next step is asking yourself whether your marketing a game from a major company or indie developer. Knowing the current situation of what your achieving in from where you work is just as important as knowing the demographic of the game your advertising, as it can help you in adapting to different marketing strategies. From there, what sort of advertisements do you plan on using that would seem appropriate for the game?
Here is just a brief list of advertising methods that you could use:
- Social Media Marketing
- Commercials on TV/Video-Streaming Sites
- Word-of-Mouth
- Sponsorship Deals
- Flyers or Posters
- Radio Broadcasts
Once you’ve decided on what method of advertising you’ll be doing, it’s important to know the ESRB for “PRINCIPLES AND GUIDELINES FOR RESPONSIBLE ADVERTISING PRACTICES”. Knowing this will help you understand what’s appropriate advertising.
Now that you understand the important factors in knowing how to advertise games, it all comes done to the execution. With that said, feel free to comment if I miss anything that would seem important.
Images used for this blog:
- https://www.digitaltrends.com/gaming/rated-p-for-politics-proposed-bill-would-make-esrb-ratings-legally-binding/
- http://www.acu.edu/academics/graduate/college-of-business-administration/accounting-and-finance/accounting.html
- http://www.rochester.edu/newscenter/playing-action-video-games-can-boost-learning-78452/
Key To Advertising Video Games 